The power of your personal brand and how to build it

​Everyone has multiple layers to their identity, and no one is one label. There are other aspects of their identities to consider, and no one should be put in a box. Many businesses, which celebrate Pride Month, for example, are perceived as not doing enough for people who are underrepresented in more than one way.

Recent research by Culture Amp in ‘The Workplace Diversity and Inclusion Report 2024’ found disabled women and black women are more doubtful of their employers’ equality, diversity, inclusion and belonging (EDI&B) efforts than any other group.

This is likely because women might feel their entire identity and additional barriers aren’t being considered, if they are part of more than one underrepresented group. Some employers’ initiatives provide a base-level overview of inclusion for women, but they might only explore the perspectives of white women, for example, or women in general, with no specific solutions explored for LGBTQ+, disabled or black women, for instance. Each may have very different experiences of what it means to be a woman.

Coaching people within your organisation can help leaders and employees gain a deeper understanding of intersectionality and why it’s important. We interviewed Mary-Clare Race, CEO of Talking Talent, for her insight and best-practice tips on all things coaching and inclusion.

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Q: What's the difference between coaching, mentoring, and other types of training, especially when it comes to equality, diversity, inclusion and belonging?

A: These terms are often used interchangeably in the world of talent development, but we see a clear distinction between them that is especially important when it comes to EDI&B.

In a training situation, the primary goal is typically to transfer knowledge from the facilitator to the participant, to raise their awareness and understanding of a particular topic or skill and provide them with practical tips on how to put that skill into action for themselves.

In a mentoring situation, there is also an element of knowledge transfer, but in a more personalised, relationship based, one-to-one situation where the mentee is paired up with a more experienced mentor who is there to provide them with support, advice and guidance.

Coaching takes the relationship-based approach one step further and focuses on supporting and facilitating the coachee to actively step in and facilitate their own outcomes. It is not about giving them the answer but rather supporting them to find their own answer, their own way forward.

At Talking Talent, we favour a coaching-led approach because it enables a deeper level of behavioural change. The coachee must be actively engaged and motivated to do the inner work on themselves and the coach is there to hold them to account. However, there is a role for all three approaches when it comes to solving EDI&B challenges and real power in combining all three.

Q: How can coaching help businesses become more inclusive and diverse?

A: If you look at what it takes to really move an organisation forward with their EDI&B strategy, we believe you've got to take a systemic approach and build inclusion into your culture and in how people behave every day.

There are several ways coaching can help with this:

Leadership behaviours: by working with a coach, leaders become more aware of their own biases, preferences and how their own identity shapes how they show up as a leader. The coach can help them develop the skills needed to foster a culture of inclusion and hold themselves and others accountable.

Developing talent: in many organisations there are pockets of talent who have been overlooked because of some aspect of their identity. Coaching-led programmes can support under-represented talent to thrive and overcome what may be holding them back so they can fulfil their true potential. And by offering coaching-led programmes that address the unique needs of underrepresented individuals, organisations demonstrate their commitment to supporting the needs of all their employees - thus driving retention and engagement levels up.

Improving culture: at the heart of culture change is the need to move behaviours forward at an organisational level. We believe coaching is the most powerful way to do this for an organisation - by helping individuals and groups develop the self-awareness, emotional intelligence and relational competency to work effectively in diverse teams and build inclusion into the culture.

Q: In your experience, why are diversity and inclusion initiatives so important to organisations and their talent attraction and retention?

A: In our industry, there's been significant backlash against EDI&B efforts, particularly in North America, and this sentiment seems to be growing globally. The issue often lies in viewing EDI&B initiatives as separate from core organisational culture. For me, EDI&B is about creating an environment where every individual, regardless of identity, can thrive and contribute fully. This isn't just about ticking boxes – it's critical for attracting and retaining talent, and crucial for overall business performance.

Ultimately, EDI&B isn't merely an add-on; it's integral to effective leadership and to building success at all levels of your organisation. It's about fostering authenticity, encouraging diverse perspectives, and empowering individuals to contribute their best work. These principles are essential for any business striving to maximise performance and leverage a diverse talent pool, regardless of their specific commitments or strategies. It's about creating a workplace culture where everyone can succeed and where the organisation benefits from the full potential of its people.

Q: Who should be coached in inclusion and diversity within an organisation? And why?

A: When considering who should be coached in inclusion and diversity within an organisation, it's crucial to view these efforts as integral to successful business practice. While not everyone needs individual coaching, it's essential to ensure all members of the organisation are engaged in the journey towards inclusivity.

For leadership teams, coaching can be particularly impactful in fostering a culture where inclusion is actively cultivated and practiced. Leaders can learn to demonstrate inclusive behaviours and set the tone for the entire organisation.

Additionally, focusing coaching efforts on groups that have historically faced barriers – such as women, marginalised ethnicities, or neurodivergent individuals – can be highly beneficial. By addressing systemic challenges these groups face, organisations can promote fairness and unlock their full potential.

Ultimately, the decision on who to coach should be informed by the organisation's current state and readiness for change. A tailored approach ensures that coaching initiatives align with strategic goals and create meaningful impact across the entire workforce.

Q: To what extent is intersectionality considered in your coaching and why is it important?

A: This is one of the reasons why coaching is so effective, because intersectionality is really about the need to recognise we are all more than a set of labels. We have a lot of different aspects of our identity that intersect. Our gender, race, age, sexuality, social background, neurodiversity etc. are all important elements to consider. And it's important to consider the unique experiences individuals have, particularly when they have one or more identities intersecting, and where there might have been barriers against people with those identities.

That's key in our coaching approach, because coaching allows you to meet the individual where they are. It's not so much that we are coaching people about intersectionality, but we're really considering the unique person that comes into the coaching experience.

And the risk of not doing that is you put people in a box, and it can be further disenfranchising for them because they're thinking, "Well, actually, I'm being given this opportunity as a woman, but it's not taking into account all of these other aspects of my identity that are intersecting with it and I am being required to leave that part behind."

By failing to consider intersectionality in a coaching situation you can, in fact, make the situation more difficult for the coachee.

Q: You’re teaching others to be inclusive, but how does your organisation ensure it's walking the walk, not just talking the talk?

A: It's something we're very passionate about obviously, we have our own DE&I council, which is chaired by myself as a CEO, in partnership with our Head of People, and HR.

We are actively looking at all aspects of our culture in terms of how we build inclusion, and how effective our leaders, policies and processes are. Do we feel that they're fair? Is there any way in which we're discriminating against certain groups? Whether that's in our recruitment processes or in how promotions happen or how opportunities are given within the business – and we make that very much a managerial responsibility.

We're also constantly looking at our own metrics and where we need to be rebalancing our employee profile. So, across all aspects of diversity, it's a big focus for us.

And we have a DE&I strategy and plan that we're working to with the support of a council which is made up of different members of our workforce.

Q: What advice would you give to those companies that maybe can't afford coaching services in EDI&B? What can they do themselves to make improvements?

A: For companies facing budget constraints and unable to invest in external coaching services for EDI&B, there are practical steps they can take to drive improvement internally.

Exploring alternative coaching methodologies can be effective; options like group coaching sessions or coaching circles, facilitated by peers, harness collective insights and promote shared learning.

Additionally, companies should leverage existing coaching resources and talent internally. Assess whether there are individuals within the organisation who possess coaching skills or can be trained in coaching as part of leadership development initiatives.

Talking Talent, for instance, has digital offerings that are coaching-led and digitally enabled, making them accessible and scalable for organisations looking to expand their impact globally.

By exploring these approaches, organisations can foster a culture of continuous improvement in inclusion and diversity without incurring significant external costs. These steps not only enhance organisational effectiveness but also contribute to a more inclusive workplace environment.

If you’re looking for a talented employee or a new opportunity, contact your nearest Reed office.

The digital revolution has transformed the way we shop. E-commerce, with its promise of convenience and speed, has become the new norm. This shift has had a profound impact on various industries, but perhaps none more so than trucking logistics.

Whether you're a logistics professional, a business owner, or simply interested in the intersection of e-commerce and logistics, this article offers valuable insights into the changing landscape of trucking logistics.

E-commerce and the surge in trucking logistics demand

The rise of e-commerce has led to an unprecedented demand for trucking logistics services.

Online shopping has not only increased the volume of goods that need to be transported, but also changed the nature of these shipments. Instead of large, bulk shipments to brick-and-mortar stores, logistics companies now handle a higher volume of smaller, more frequent deliveries directly to consumers.

This shift has created a need for more flexible and scalable transportation solutions. Trucking logistics companies are now required to adapt their operations to meet these changing demands, ensuring they can efficiently handle the surge in e-commerce orders.

Adapting to consumer expectations for delivery speed

The rise of e-commerce has also changed consumer expectations. Today's online shoppers demand faster delivery times, putting pressure on trucking logistics companies to optimize their operations.

To meet these expectations, logistics companies are investing in technology and infrastructure. Real-time tracking, route optimization, and closer proximity to consumers through strategic warehousing are just a few of the strategies being employed to speed up delivery times.

Last-mile delivery: The new frontier for trucking companies

Last-mile delivery, the final step in the delivery process from a distribution center to the end user, has become a critical focus area for trucking logistics companies. This is largely due to the surge in e-commerce, which has increased the volume of goods that need to be delivered directly to consumers' homes.

To address this, trucking companies are exploring innovative solutions such as drone deliveries, autonomous vehicles, and partnerships with local couriers. These strategies aim to improve efficiency, reduce costs, and meet the high demand for fast, reliable delivery services.

Technology innovations in trucking logistics

The rise of e-commerce has necessitated the adoption of advanced technologies in trucking logistics. Real-time tracking systems, for instance, have become indispensable. They provide transparency in the delivery process, allowing both logistics companies and customers to monitor the progress of shipments.

Another significant technological innovation is route optimization software. This tool helps trucking companies plan the most efficient routes, taking into account factors like traffic, weather conditions, and delivery windows. By reducing unnecessary mileage, these systems can significantly cut fuel costs and improve delivery times.

Moreover, data analytics is playing an increasingly important role in trucking logistics. By analyzing patterns in e-commerce sales, logistics companies can better predict demand and allocate resources accordingly. This proactive approach can help prevent capacity issues and ensure a smoother, more reliable delivery service.

The shift to smaller, more frequent shipments

E-commerce has fundamentally changed the nature of shipments in trucking logistics. Instead of large, infrequent deliveries to brick-and-mortar stores, there's now a higher volume of smaller, more frequent shipments going directly to consumers. This shift has significant implications for logistics operations.

For one, it requires more complex route planning and scheduling. It also necessitates more flexible and scalable transportation solutions to accommodate fluctuating demand. Trucking logistics companies must adapt their strategies to this new reality to maintain efficiency and meet customer expectations.

Warehousing evolution: Responding to e-commerce trends

The rise of e-commerce has also influenced warehousing strategies. Warehouses are no longer just storage facilities but have evolved into dynamic fulfilment centers. They are designed to support the quick turnover of goods and are often located closer to consumers to reduce delivery times.

This shift towards more strategic warehousing requires advanced warehouse management systems. These systems use technology to optimize inventory management, order picking, and packing processes. The goal is to ensure that e-commerce orders are processed and dispatched as quickly and accurately as possible.

Sustainability and green logistics in the e-commerce age

The growth of e-commerce has also brought sustainability into focus within the trucking logistics industry. As the volume of shipments increases, so does the industry's carbon footprint. This has led to an increased focus on green logistics.

Trucking companies are investing in electric and alternative fuel vehicles to reduce emissions. They are also exploring more efficient routing and delivery strategies to minimize fuel consumption. The goal is to meet the demands of e-commerce while also reducing the environmental impact of logistics operations.

Overcoming capacity and labor challenges

The unpredictable nature of e-commerce sales patterns presents a significant challenge for trucking logistics. Companies must be able to scale their operations up or down quickly to meet fluctuating demand. This requires careful capacity planning and flexible transportation solutions.

Another challenge is the increased competition for skilled labor. As e-commerce grows, so does the need for drivers and warehouse staff. Trucking logistics companies must find ways to attract and retain talent in a competitive market. This includes offering competitive wages, benefits, and opportunities for career advancement.

The global impact and future projections

The impact of e-commerce on trucking logistics is not confined to any one region. It's a global phenomenon, affecting international shipping routes and logistics networks. As e-commerce continues to grow, trucking logistics companies must adapt to changes in global trade patterns and regulations.

Looking ahead, the future of trucking logistics will be shaped by the ongoing growth of e-commerce. Companies that can leverage technology, embrace sustainability, and put the customer at the center of their operations will be well-positioned to succeed in this new landscape. The focus will be on agility, innovation, and continuous improvement.

Embracing change, leveraging technology, and focusing on customer needs are key to thriving in this new era of e-commerce-driven logistics.

​Before you start populating your resume - do you research. We've analysed over 600 data points from Google and the O*NET Skills Database to find out the key skills required to be successful in a host of technology roles. Explore the data now to upgrade your CV

Visit state of skills

[Full Name]
[Home address]
[Contact Number] • [Email Address]
[Social Media]
Driving Licence • Own Car

Add as many vehicles for communication as possible here. This will show that you are open to new products and communication methods. If you are a member of a development forum such as GitHub, Stack Overflow etc. then add your details - making sure that all details/names you provide are business appropriate.

Personal Statement

Keep this section of your CV short, factual and snappy. This is the equivalent of your ‘blurb’ that makes the employer read on. It’s your opportunity to highlight ‘who you are’ and ‘what you want’, but remember balance is key. There’s a danger in both underselling and overselling yourself.

I graduated from the University of [university name] in [year] with a [degree class] degree in [subject]. Since then I have undertaken a [work placement/internship/graduate scheme] at [organisation name]. This experience allowed me to develop a host of technical skills including [skill] as well as [skill].

Whilst working with [organisation], I worked in the [team name] team contributing to projects including [project name]. I was responsible for/organised [task], and helped to increase [profit/other metric] by [£X/X%].

I am looking for an opportunity within an [business type/industry] organisation, where I can bring real value, and develop my skills further.

Education

This part of your CV is more important when on the first rungs of the ladder career wise, so it’s in your best interest to match your theoretical knowledge and experience to the job you are applying for.

Make sure you add any placements years, dissertations, research papers written, technical skills learnt, and projects completed that are relevant, and again match the salient points to the role. 

[University Name]
[Date M/Y– Date M/Y]

[Degree Class] [Degree Name]

[College/School Name]
[Date M/Y– Date M/Y]

A-levels:

• [Subject] – [Grade]

• [Subject] – [Grade]

• [Subject] – [Grade]

GCSEs:

• [Number] GCSEs, grades [range], including Maths and English

Work experience

If you are a recent graduate or someone new to the IT market, this section should be aimed at supporting your application, be it a first step or career change into IT. Unless you’ve completed a work placement or have volunteered, there’s a chance your work experience may not be particularly relevant, however the importance of this section is two-fold.   

Any jobs you’ve had whilst at college or university can demonstrate an attitude to work, and show that you already have experience working under instruction.

If you are new to IT, then you need to focus on any transferable skills you have. For example, if you are applying for a web development role, talk about arranging window displays in previous retail positions. If you are applying for a business analyst job, highlight experience in dealing with and processing information (to show communication and data gathering skills).

[Job Title], [Company Name] [Location]
[Date M/Y- Date M/Y]

Achievements and responsibilities:

• Brief role overview

• Worked alongside [team] to produce [project]

• Implemented [change] which resulted in [benefit]

• Received an [award name] for [reason]

Hobbies and interests

Do not underestimate the importance of this section. It can be an excellent opportunity to show creativity, leadership and many other traits that a potential employer may be looking for – above and beyond your academic achievements and work experience.

For example, if you ran a club at university it shows organisational and leadership skills. If you are an avid photographer, and have had work appear online it shows creativity, passion and commitment.

However, be warned, this can sometimes be subjective. So where possible, try to ensure anything listed here reinforces a work application and your general persona - some pastimes and hobbies may unintentionally allow a potential employer to form a negative opinion.  

References

References are available upon request.

Download our full graduate technology resume template.