Towards the end of 2023, Google searches for ‘internships’ increased by 22% to 6,000 searches per month, while the social media platform, TikTok, saw four million views for the hashtag #internships, as more and more students look for opportunities to increase their work experience.
For businesses, investing in paid internships is a strategic move that goes beyond fulfilling corporate social responsibility. It's an investment in the future workforce, creating a talent pool that may later become full-time employees. According to the 2022 Student Recruitment Survey by the Institute of Student Employers, 82% of respondents reported that they recruit interns – showing that internships shouldn’t just be viewed as a gesture of goodwill, but play a pivotal role in recognizing talent, promoting diversity, and contributing to overall business success.
Managed well, an internship can be a viable recruitment option for an organization. But what are the main reasons why businesses should consider running an internship program?
Talent development
Businesses can use internship programs as a proactive approach to identifying and nurturing professionals for their talent pool. They can create direct connections with emerging talent, providing them with first-hand experience in their respective industries – from engineering and technology to sales and procurement.
With skills shortages affecting a large number of sectors, employers that provide a platform for eager individuals to gain paid experience, help ease the pressures many businesses – and professionals – are facing.
Innovation and fresh perspectives
Interns can inject new and exciting perspectives and ideas into the workplace, which can see campaigns thrive and strategies become more impactful. By recognizing that diversity fuels creativity, seeking interns who bring unique insights and approaches to problem-solving will help to enhance the overall creativity and adaptability of the organization.
Introducing different perspectives into your workplace provides a fresh take on the business as a whole. Even though interns won't be responsible for creating new policies or planning a strategy, their outside opinion may improve existing practices.
For example, as more workplaces undergo digital transformation the need for a workforce that is comfortable with various technologically advanced tools has never been more important. Asking for an intern’s feedback on your digital presence and consumer-facing collateral can pinpoint where potential improvements can be made and where new business or custom can be identified.
Social responsibility and diversity
Businesses are increasingly investing in corporate social responsibility and the benefits that come with having a diverse workforce.
Running an internship program allows companies to contribute to ongoing social initiatives by providing valuable opportunities to individuals who may face barriers to entry into the workforce. Employers who actively seek out interns from various demographics can demonstrate their commitment to fairness, equality, and social responsibility – heightening their appeal to professionals looking for 'good' companies to work for.
It’s important to maintain a community-focused approach, ensuring you ‘give back’ by offering young talent the opportunity to thrive and succeed in an internship – helping enhance their career prospects and your reputation at the same time.
Brand image enhancement
In a world where reputation means everything, any opportunity to be seen as an employer of choice can be vital to a successful talent acquisition strategy. Internship programs play a pivotal role in shaping the perception of a company among potential new employees, as well as customers and other stakeholders.
Businesses that actively engage in internships can showcase their commitment to investing in professional development, graduate opportunities, and career changes – creating a positive brand image. This in turn attracts people seeking meaningful opportunities for growth and career progression.
Helping the next generation
There’s a bigger picture to internship programs. Many individuals, especially recent graduates, may face challenges when embarking on a new career path. Those lucky enough to win internships will reap the benefits that come from the experience, not just in adding to their CV, but in self-confidence gained from developing knowledge of their chosen profession, all while making valuable contacts.
Internships ultimately improve future employability and give a head start to those keen to learn sought-after skills in their field, whether that’s invoice management and purchasing in accountancy, or content strategies and communication plans in marketing.
Having interns can potentially help to identify future leaders among your junior employees. When overseeing an intern’s day-to-day activities, some junior employees may demonstrate exceptional management and leadership traits. Once these skills have been identified, you may consider investing in these employees further and upskilling them for future leadership opportunities.
Businesses that offer internships are not just investing in short-term support but are strategically building a foundation for long-term success. An internship is still one of the best ways for professionals to gain that all-important work experience, highlighting the importance a robust internship program plays in growing and expanding the workforce.
Looking to hire experienced professionals to join your team? Contact one of our specialist consultants today.
